I should have been thrilled. I’d just received an offer to sell my company, a popular funnel-building software, and it was the moment I’d been working toward for years.
But instead of celebrating, I felt uneasy. The valuation came in much lower than I expected, and the reason was clear: our churn rate was killing our growth. Investors don’t just look at revenue... they care about retention. But ours wasn’t strong enough.
So we built a system. We trained an AI to comb through thousands of past cancellations, spot patterns, and flag the reasons people left. Then our team personally reached out to them... calling, texting, emailing... doing whatever it took to keep them onboard. We tested offers, discounts, and payment plans, and refined exactly what to say and when to say it. Within six months, we'd cut churn dramatically, saved tens of thousands in recurring revenue, and doubled the valuation of our company.
When we sold, friends and colleagues started asking how we'd done it. That’s when I teamed up with Travis and Sean to launch Revatto. We took the exact AI + Human hybrid approach that saved our own business and turned it into a done-for-you service. Today, hundreds of companies rely on us to recover failed payments, reactivate past customers, and retain subscribers longer... and not a single one has left.